To answer that question, we first need to clarify: what are we trying to build? why?

The goal in describing our missions and values is to inform decision-making and guide the tone behind branding. As we grow, we may consider making our mission public, but at this time an internal-only resource is sufficient.

Examples of decisions where a mission would be informative:

• Should we price-discriminate between small and large businesses?
  • Is it aligned with our values to treat small businesses differently from large enterprises?
• Should we offer contract services?
  • Does meeting the needs of clients fit into our vision and what we want to accomplish?

• Transparent
  • Open communication
• Decentralized
  • non silo'd
• collaborative
  • multiple contributors
• entrepreneurial
  • new perspective on old task
• impatient
• building

• user-centric
• intuitive
• accessible to non-experts?

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